The COVID-19 Marketing Strategy

None of us are immune — from our wedding businesses being affected by COVID-19, that is. Sales are down (or gone), events have postponed, new events are booking at a slower rate, and we’ve temporarily stopped celebrating en masse. But we ourselves haven’t stopped. So how do we march on? How do we market in this new state? How do we stay relevant without new content? How do we sell without looking too sales-y?

Photographer Faces Jail Time After Shooting Stay-at-Home Order-Defying Wedding

Recently, a photographer in Lakewood, New Jersey was issued a summons while photographing a backyard wedding. As a result, Yakov Makukha could receive a penalty of up to $1,000 and up to 6 months jail time. Over the same weekend, New Jersey police broke up several events that violated the executive stay-at-home order issued by Governor Phil Murphy. It does appear that the root of many of the recent violations and subsequent arrests stems from misinformation disseminated via social media.

7 Ways to Get Back Into the Productivity Mindset

So much has changed for 2020 and, potentially, 2021. It’s imperative we find a way to hit the reset button and get back into the productivity mindset if we want to see our businesses get through this time. Being our own boss is such a gift, but it can also make things difficult, especially when it comes to pushing ourselves to get through something. I believe this starts with setting intention, sticking to a routine, and approaching this all with a giant helping of grace and flexibility.

5 Things You Can Do to Improve Your Client Contracts

Most of the contracts I’ve encountered in the wedding industry leave some serious gaps in coverage, leaving the client as well as the service provider at risk. Now more than ever, our colleagues are finding out the weak spots in their contracts the hard way. It’s time to learn from our mistakes and prevent any future headaches — or even worse, liability — which is why as both a photographer and a licensed attorney, I’ve put together this actionable guide for tightening up your contracts.

Print and Film Labs: Who’s Open and Who’s Not

Who's sitting on a backlog of album and print orders? Do you have clients who have been ready to help your business with big album upgrades, but can't fulfill their orders? Over the past couple of weeks, labs have started to come back online. Physically walking in to place your order is still on hold for most, but we are slowly getting back to normal. Here is a roundup of the status of some of the top labs from around the United States.

How to Shoot Fine-Art Self-Portraits With Film Supply Club

The past few weeks have affected as all in different ways. As a photographer, I embraced the time away from the camera. Any job, no matter how much you love it, can feel tedious when you are going at it every week for years. For a creative, having the option to add variety of medium or subject matter to your craft can be soul-filling. But after almost two months inside, many of us are feeling stifled for another reason. We're looking for outlets as we have been recharged and now need a way to express ourselves.

Hybrid Photographers: How to Color Match Digital to Film

While digital photography has dominated the market for the past few decades, there are plenty of wedding and portrait photographers that still shoot film. Those of us that shoot both (colloquially labeled “hybrid shooters”) have to contend with the two mediums’ unique characteristics in post-processing. I promise make this about a film vs. digital debate, but rather about how to marry the two.

Small Weddings Are Coming, and Here’s How You Can Get Ready

In the past few weeks, many of us in the wedding industry have been faced with the stark reality of the changing landscape, if even only for the short term. Many conversations, posts, and Zooms have had to focus on problem-solving, reschedules, cancellations, and consolations. Conversation has in large part been dominated by the negative side: the problem clients, the lost bookings, and the financial uncertainty. But, where there is change, there is opportunity for innovation. And it's time to change the conversation. It's time for the positive, the potential, the opportunity. Love isn't cancelled. So how as an industry can we evolve for the sake of our clients and the survival of our businesses? Well, let me introduce Small Wedding Society.

Selling a Luxury Service: The 3 Books You Need to Read

Selling a service may be one of the hardest sales to make. How does someone decide to pay for something they can't see? Our clients have to trust us. They can see what we've done for others but will never see the product they have paid for until weeks or months after they have paid for it. So how do we do well them on making an equally emotional and financial decision? Trial and error works, but those lessons are expensive. However, reaching out to mentors and learning from those who have come before us is a brilliant investment. Here are three books that will help you sell your service to your ideal clients.

Nikon D780 vs. Z6: Is the DSLR Obsolete?

There's been quite a transition over the past few years. The mirrorless camera used to be seen a fun alternative to the more formidable DSLR. For still photographers, they were these small cameras that videographers seemed to love, but they had no place in our professional kits. Now, all the major brands, including Nikon and Canon, are perfecting the mirrorless camera.

How to Plan a Wedding During the COVID-19 Pandemic

Overnight, it seems our industry has been flipped upside-down. One weekend, we were out documenting beautiful events, and the next we were trying to figure out what the future holds. For couples, the questions are endless and unprecedented. To make it even more challenging, the answers appear to be just as endless and ever-changing as vendors scramble to get on the same page. But being in a crisis doesn't necessarily mean you want to put all your wedding plans on hold.