Embrace The Nerves: How Erich McVey Prepares for Each Wedding Day

InFullFrame recently sat down with leading wedding photographer Erich McVey to discuss his approach to each wedding day. McVey’s aspirational and emotive imagery sets a standard for many wedding photographers in our industry. Being a destination wedding photographer means the Oregon-based photographer travels for every one of his events. Travel comes with many uncontrollable variables, so McVey chooses to focus on those things he can control.

Future-Proofing You and Your Business from Burnout

There are several ways we all naturally future-proof our businesses. As photographers and business owners, we tend to do this by becoming better photographers, marketers, and sales people. These skill sets are proven to grow our businesses and are the foundations of many worthwhile workshops. But there’s an often overlooked aspect of future-proofing in our industry that’s equally important: protecting our bodies and minds against burnout.

Who Are You Being in the Face of Uncertainty?

We are dreamers. But what do we do when a worldwide pandemic crosses our doorsteps and it seems all our dreams are under threat? Many of us are solo-preneurs, already having taken the leap into uncertainty, but loving every minute of what we create because we all want the same thing: freedom. And in defining that freedom, I suddenly came up with all the things I needed to do to have that freedom. You know what I’m talking about: the social media marketing, the outsourcing, the blogging, the emails — God, the emails!

IFF Podcast Episode 5: Eliana B & Lulu Alexander

In this episode we hear from Eliana B and Lulu Alexander, both amazing wedding and event planners who are good friends and have worked together on many projects over the past years. After meeting as attendees of a workshop in Paris, the two have become great friends. Eliana has been a speaker at everyone of Lulu’s Inspire Design workshops. Now Lulu is working together with Eliana to expand the digital side of The B Collective.

4 Things You May Not Have Considered When Picking Your Elopement Destination

Over the years I have helped hundreds of couples plan and execute their adventure elopements. I have learned a lot about the processes and what makes for an amazing experience. One of the biggest factors of the perfect elopement is choosing the right destination. Many couples just pick a place and go. That approach is fine, but when couples put more thought into choosing, the experience becomes infinitely better. Here's a list of a few things couples should think about before booking their trip.

The Power of Niching Down

When a business "niches down," it means they have clear focus on their ideal customer. Everything done in that business (from branding, to copy, to imagery, to marketing) always has the ideal customer in mind. It has taken me quite some time to niche down, and it's an ever evolving process. But why is it so important?

5 Easy Tips to Help You Make Better Photographs

It seems we all have a camera available at any given time. Maybe it’s an old film camera, our trusty DSLR, or, more likely, your phone camera. I recall once reading photographer Chase Jarvis say, “The best camera is the one you have with you.” I agree. And it’s important to be able to know how to use it to take beautiful photos. People often comment when they see the back of a professional photographer’s camera, “Man, that camera takes amazing photos.” Of course we know what they mean, but it’s our years of experience that make photos look good straight out of the camera. Here are some tips to keep in mind next time you pick up your camera.People often comment when they see the back of a professional photographer’s camera, “Man, that camera takes amazing photos.” Of course we know what they mean, but it’s our years of experience that make photos look good straight out of the camera. Here are some tips to keep in mind next time you pick up your camera.

Stop Overthinking It: Lighting Is Easier Than You Think

Why does lighting feel so complicated? You’ve probably heard that you need to think about color casts (thank you, neon green Florida grass and red hotel room walls), flash strength ratios, reflective surfaces, diffusors, modifiers, video lights versus strobes, gels, and 1,000 other gear options which, frankly, won’t matter in the end but will leave you confused enough to give up before even starting. If you think back to the Instagram-worthy billboard photos in Apple's iPhone ads, the star player was the quality of light which allowed the iPhone to work, not the newest GFX 100 paired with Broncolor. So, let's break down what really matters and what is nit-picky.

How to Photograph Meaning by Watching and Waiting for Critical Moments

I fell into photography while shooting my father’s 35mm Nikon FE around the streets of London and Poland. Right before that trip I was taught how to load my camera with film and a few things about shutter speed and aperture. By a few things, I mean I learned what they do, and that was about it. I knew next to nothing about metering or many of the other technical aspects we all tend to get tangled up with. So you can imagine my surprise when I received my scans back from the lab and I viewed images that I fully thought were captured by someone else. I remember so clearly the shots I took during that trip and the moment I clicked the shutter release. It was the beginning of documenting meaningful moments

Gear Isn’t Everything

In the age of Canon vs. Nikon vs. Sony vs. Fuji, it's really easy to get caught in a gear war: which camera is best? Which lens? What preset? Medium format, full frame, or cropped sensor? What gives certain photographers that “look?” And why is the first question most ask, “What lens did you shoot that with?”