We all know online learning is blowing up. With people increasingly paying good money to learn online, any business owners who can teach using online, digital products are definitely in a good position compared to those who cannot.
First, let’s break down what digital products (or digital goods) actually are: any products that are stored, delivered, and used in the electronic format. Digital products are shipped or delivered electronically by email, download, or virtually.
There are four main types of digital products:
- Video — webinars, workshops, intensives, online meetings, consults, walkthroughs, courses.
- Written — ebooks, workbooks, worksheets, templates, swipe files, planners, checklists, etc.
- Audio — music, podcasts, affirmations, mediations, audio trainings, etc.
- Hybrid — a combination of 2 or elements from above.
There are multiple ways you can make money with digital products online in your wedding business.
People Are Looking for New Skills
Digital products teach a variety of skills and areas of knowledge. They’re a great option for people who want to improve their technical or job skills, learn a new hobby, or even get a little self help. There are many courses that teach you to do tech tasks like setting up websites, conducting online marketing, using social media, and so on. So why can’t you, as a wedding professional, add them to your business and teach people how to take better photos, plan their wedding, or do a floral arrangement, or even learn some DJ skills?
I know it seems like you would be giving away your skills, but you have to remember everyone isn’t going to be able to afford your top packages, so digital products can be a great way for people to get to know you. Remember, people are more willing to buy from people they know, like, and trust. What better way to get them to know you than to have them learning from you? If you can educate people, that’s a great way to bring them into your world and introduce them to you and your amazing skills for when they are ready to work with you.
The only commute to your virtual classroom or digital product lies in the steps people have to take from the couch to their computer or, better yet, their phone. Online learning and digital products enable more people to gain skills and knowledge from you because they don’t have to physically attend. And our current mobility (or lack thereof) seems like it is going to be the case for an unforeseen timeframe, so creating virtually accessible products or services in your wedding business seems like a no-brainer. And I don’t know about you, but I’m all about that no-brainer offer life right now, where I don’t have to sell my clients on something — they just want my offer because it makes total sense.
Serve A Bigger Audience and Stand Out From the Crowd
There are free courses, but even premium online courses can be much cheaper than an offline classroom or some of your more expensive offerings. Digital products allow those who don’t have a great deal of budget to spend to be introduced to your skills and see the amazing value you bring. This creates a far easier way to seperate yourself from your competition. It allows you to serve a bigger portion of your demographic as well as stay top-of mind for clients who maybe can’t afford you at this moment, but who are in your world at this moment.
It also allows for a bigger suite of offerings that don’t necessarily take up more of your time. This is because most digital products can be automated, thus creating passive online revenue that runs alongside your normal wedding business. Once again, I don’t know about you, but I’m all about that passive online revenue life.
Every Topic Is Available
There’s an astounding array of topics you can learn about through digital products. You can find virtually anything you want to know, from simple everyday skills to highly technical and specialized knowledge. Perform a search on any topic your clients are interested in along with, “online course,” and you’re likely to find some options. And those options, my friend, are ways for you to make money online with digital products.
Alternative Income with Maximum Flexibility
Online learning and digital products give you a chance to make your own schedule. Flexibility is one of the key benefits. This is huge as a wedding professional. We are all already running our main businesses, so we don’t have time to add on something else that will take up a large amount of our time. Digital products are things that run alongside your already established wedding business. They allow you to make money in your sleep — literally. And you can create digital products at your leisure. But I’ll warn you, the opportunity is there to create some substantial alternative revenue, so don’t be alarmed when that passive in-your-sleep income starts coming in strong, especially when you combine that no brainer offer and the perfect audience — magic!
Opportunities for Interaction
Many people mistakenly assume online learning is lonely. You don’t get the same face-to-face interaction as you do offline. But with the progress of technology, this is no longer the case. Modern digital products offer a great deal of interaction, including group sessions, webinars, and one-on-one coaching. In fact, offering an online course or digital product is a great way to network.
As a wedding professional, you can create digital products including online courses, memberships, and virtual summits and offer them to your ideal client. This is a great way to build your audience of followers, establish yourself as an expert, help people who could use your help, and earn a profit. It’s something any wedding entrepreneur can benefit from and should think about.
Want to learn more about digital products? Grab my list of 20 Profitable Digital Product Offerings for Wedding Professionals and learn how to quickly and profitably get clients online with ease so you can gain back your freedom and create a wildly successful business online over at Shafonne Myers Consulting.